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Our Mission

We started Defy Expectations as we want to help our customers grow sustainably, hit their business targets and get closer to their customers. We know how to do it.  Over the decades we have worked in global companies and watched the landscape change, the balance of information shift and the complexity of the customer lifecycle increase. We won't just tell you what you need to do; we will roll up our sleeves and help you do it!

We help our clients transform their business, driving sustainable growth, and competitive advantage and most of all serve the needs of their stakeholders. And we do this by getting the right people in the right places at the right times, supported by great leadership.