Leadership clarity before commitment.

Leadership Defined is our proprietary leadership diagnostic, designed to establish what is actually happening in leadership before investing in coaching, development, or change.

This is where all work at Defy Expectations begins.

Begin with Leadership Defined

WHY LEADERSHIP DEFINED EXISTS

Most leadership investment fails for one reason

Action starts before understanding.

By the time organisations invest in coaching or leadership development:

Effort is already misdirected
Leaders are compensating instead of leading
Pressure is rising while clarity is falling
Performance feels heavier than it should

More input doesn’t fix this.
Better diagnosis does.

Leadership Defined exists to remove guesswork, before time, money, and energy are spent.

WHAT LEADERSHIP DEFINED IS

A leadership diagnostic, not a programme

Leadership Defined is a structured, evidence-led diagnostic that shows how leadership is currently operating, not how it’s intended to.

It provides clarity on:

Leadership strengths and constraints
Decision-making patterns under pressure
Where leadership effort is helping or hindering results
Readiness for coaching, development, or change

It is not coaching.
It is not training.
It is decision infrastructure.

WHO IT IS FOR

Leadership Defined is designed for:

Senior leaders considering 1:1 executive coaching
Organisations investing in leadership development
Leadership teams navigating growth, complexity, or change
Decision-makers who want clarity before commitment

It is especially valuable when:

Leadership feels heavier than it should
Effort is high but impact is unclear
Multiple interventions are being considered
There is pressure to “do something” without certainty

HOW IT WORKS

Step 1 — Diagnostic completion
The leader or leadership group completes the Leadership Defined diagnostic.

Step 2 — Analysis
Results are reviewed to establish how leadership is actually operating and where the real constraints lie.

Step 3 — Executive debrief
A focused decision debrief clarifies:

What matters most right now
What intervention (if any) is appropriate
Where effort should, or should not, be applied

WHAT COMES NEXT

Leadership Defined always leads to one of three outcomes:

One-to-One Executive Coaching or Mentoring is recommended
Leadership Academy participation is recommended
No further intervention is required at this stage

All three outcomes are valid.

Our role is not to sell development.
It is to ensure leadership effort is worth making.

HOW THIS CONNECTS TO OUR WORK

Executive Coaching
1:1 coaching is offered by recommendation only, following Leadership Defined.

This ensures coaching is:

Targeted
Relevant
Commercially and humanly worthwhile

Leadership Academy
When Leadership Defined shows that development at scale is appropriate, we recommend the Defy Expectations Leadership Academy, a cohort-based programme focused on:

Human-centred leadership that delivers business and people results
AI for leaders as a decision-making edge
Customer-focused leadership for growth
Commercial excellence and accountability

INVESTMENT

Leadership Defined (entry point)

£3,000 per executive

Organisational and cohort pricing available.

Leadership Defined is a paid diagnostic to ensure seriousness, focus, and quality of outcomes.

Ready to explore whether this is right for you?

Begin with Leadership Defined
(No obligation, no guesswork, this determines if 1:1 coaching is recommended.)

This process is designed to save time, not consume it.