9 things to think about if you want that NED role

Sep 07, 2021
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There are several themes that run through my mentoring work but one of the most common is “How do I get an NED role?”.

Senior leaders have two reasons for wanting to be an NED:

  1.  To get another viewpoint on board governance and to understand what their NED’s need from them in their executive role.
  2.  To start to position themselves for a plural career.

Having had a plural career for quite a time I thought I would try to distill what I have learnt:

  1.  Decide what type of company you are aiming for. Large, small, listed or unlisted?  Equity or venture funded?  The company needs to be one where you are comfortable with what they do, the way in which they do it and ideally in an area of industry where you have expertise.
  2.  Think about what level of risk you are comfortable with and what time you have available. My rule of thumb is to double the number of days they ask for, particularly in the beginning.
  3.  Find your niche. How do you become the person that people want to have on their boards?  If you are an accountant then life is simpler, every board needs an accountant to chair the audit committee.  But even if you are an accountant then the points below apply.  Everyone else needs to have something they bring that is going to be important for the future of the company.  The fact that you have been an HR Director, or a great CIO probably will not get you an NED role.  You need to bring something more.
  4.  Look at what your talents really are and how they may be relevant to the companies you are going to target. Some experience that boards look for:
    1.  Change management
    2.  M&A and integration experience
    3.  Technology (not of the IT sort but of the disruptive, world changing kind)
    4.  Globalisation – the world is changing very fast and experience in managing that change is invaluable
    5.  Business risk – again, not of the “what do we do when building A burns down” but more of “how do we manage if our market in China disappears”

If you have this experience then you need to make sure it is clear in your resume and application.

  1.  Understand what is changing in the world, how are technology and globalization likely to change the businesses you are targeting? What can you bring?
  2.  Promote yourself. People want board members who have status in the world, so manage your brand.  Make sure your Linked-in profile is up to date.  Think about being active on social media.  Network in the sorts of fora that are relevant to the boards you want to join.
  3.  Create a stakeholder map for your industry – who are the influencers, who chairs the sorts of companies that you might be interested in? Network as much as you can but always network with a purpose.
  4.  Get to know the head-hunters in your target area and spend time cultivating them. Keep them up to date with the changes in your career.
  5.  Be patient. Getting your first NED role takes time and effort.  The first one is the hardest.

I can’t promise that any of this will get you the NED role of your dreams, but it will certainly put you in a great position when the right one comes along.

Pat Chapman-Pincher

Pat has spent most of her career founding and growing leading edge technology companies all around the world.   Pat believes that thoughtful and inspiring leadership is critical to the future growth of the world economy and now uses her skills and experience to help leaders and teams at all levels reach their full potential and to help companies succeed in a world where technology is transforming the way we do business.

Pat is a Founder of www.defyexpectations.co.uk