We love the challenge of creating a value proposition to articulate and position what your company or product does. With no shortage of approaches to framing the thinking, it’s all too easy to underestimate just how challenging it is to capture all the right stuff to explain it well. 

Calling your company “Defy Expectations” makes it even harder. Who are we and what expectations are we defying? Our logo is the Phoenix, a visual symbol often associated with transformation and being able to rise up stronger than before. We’ve done a lot of that!

We work with companies that have the vision and the courage to reinvent themselves for today’s world. They are the ones who will survive and thrive in the future. Our mission is to help them do that. To succeed you need to change and grow to meet the demands of the market. We are reinvention specialists. We have all spent most of our careers in senior roles in business, building companies large and small, local and global, in good times and bad. We’ve managed companies through market and economic changes from the 1970s to the 2020s. 

Our business experience is broad and deep and almost nothing surprises us. We are driven by the desire to use that experience to help others get to where they want to be faster than they could do it alone.  We save  them from making the mistakes that will cost time and effort. We have a broad range of talents, as coaches, consultants, trainers and facilitators and we use a mix of those talents to help you accelerate your success.